Kecil tapi gah! That's the teaser advertisement posted by Berita Harian several days before the broadsheet goes tabloid this week. The ad simply means Small but Mighty! BH goes the NST way which went tabloid earlier.
The BH people believe that size can make a huge difference in circulation. The NST felt the same way too, but didn't quite got what they planned. NST's circulation still hovers around 130,000, maybe a bit more with all the sensational news these past few days.
By going tabloid, BH goes into direct competition with its Harian Metro, which had been eating into BH figures for some time already. BH people won't admit it though.
Readers want content, more than size. Maybe it's better for BH to just say that the rise in newsprint prices force it to downsize, and save cost. Accuracy and credible reporting can get any newspaper far.
But not the kind that's seen on page 2 of Friday's BH. The big colour picture shows PM Abdullah Badawi chairing a meeting of the Northern Corridor. Conveniently, the paper left out any mention of the Penang, Perak and Kedah CM and MBs in the caption!
I thought the picture shows how practical our leaders are - they can be opposite sides of the political divide, but can sit and discuss developments openly for the sake of the nation and people. Obviously, BH didn't see it this way.
Utusan Malaysia's page 2 carry almost the same picture, but made no mention of the Kedah MB in the caption.
Reporters lazy? Editors don't care? Or both?